Phil RowePhil is our founder and inspiration. A keen cyclist, passionate about cycling and the benefits it brings to individual and environment alike. Something of a cycling evangelist has persuaded his entire family and many other friends and colleagues to take up the cycling challenge. He comes with a strong background in product development and financial administration working in marketing and finance positions with THORN EMI, ICL, BT, KPMG and Xansa. Phil has overall responsibility for finance and operations. As well as being life long friends, well most of the time anyway, Phil and Nick Moon have embarked on numerous cycle tours together including Biarritz to Perpignan over the Pyrenees, Vienna to Nice across the Alps, Istanbul to Athens and Krakow to Budapest.
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